A well-designed changing area can actually boost your profit! Of course, we’re not gonna merely leave you there wondering what to do in order to improve your fitting room design; we will also provide you tips to a successful retail business through making moves to ameliorate your customers’ try-on experience! There isn’t an absolute standard for a fitting room design, yet following tips and direction below can help you build a profit-boosting changing room and maintain an edge over your competitors.
A fitting room with good design should provide a realistic reflection that is neither unflattering nor too embellished. A high-quality mirror that is large enough for a person to get a natural, full head-to-toe look is basic yet essential. Meanwhile, lighting is another determinant to the overall look. Overhead light, especially with strong fluorescents, can cast a shadow on and spotlight unattractive features such as wrinkles and bulges. On the other hand, bright, neutral and even lighting by setting lighting panels to sides of the mirror can provide a flattering impression. In terms of color, more neutral colors such as white and light blue can be used. Alternatively, wallpaper with a simple pattern, generally, makes the fitting room a more comfortable and non-distracting experience to users.
You have invested so much time and money into training your staff to provide the best customer service. They have understood shoppers’ need, found a suitable outfit, and finally drove the customers into the changing room, but what’s next? Unfortunately, this connection between the buyers and your staffs are lost once they enter the fitting area where customers are left alone. This suggests the necessity to extend quality service from sales floor to the fitting corner, in order to fulfill customers’ need. Nevertheless, door knocking is found to be an ineffective way that could annoy your customer and backfire. Instead, a call button that allows customers to notify your staff from their fitting room enables salespersons to associate with the fitting room users and increase the chance of a deal.
Apart from call buttons and occupancy sensors, there’s other latest technology that retailers can implement into changing rooms to provide superior fitting experience. For instance, Topshop in the US recently adopted Magic Mirrors, which scans users’ body shape and allow them to try different clothes and in different colors virtually, providing a new, quick alternative to fitting rooms. Meanwhile, some other innovations help you capture information and devise strategies to drive more people to the fitting zone and more purchases. Radio-frequency identification (RFID), for example, helps to identify garments carried into the room. Along with an interactive touchscreen, users can browse suggested matching items or similar alternatives and request items from staffs.
Now we can see that the fitting area is an influential determiner in customers’ purchase decision and thus the retailer’s business performance. To raise the fitting-to-purchase conversion rate, it is important for retail owners to devote time and effort to design a changing room that fulfills customers’ need. Have an idea to redesign your fitting rooms? Why not visit our website at archiparti.co for more inspiration as well as creative, talented designers that match perfectly with your project! You’re also welcomed to stay tuned with our more and more updating tips for your furnishing!
Yuki, archiparti blog contributor